Olearia pimeleoides

Olearia pimeleoides, often called the showy daisy-bush or pimelea-leaved daisy-bush, is a small evergreen shrub of the Asteraceae family endemic to southern inland Australia. It grows to about 0.3 to 1.5 m high, with much-branched, woolly-tomentose young stems and small, narrow, alternate leaves that are typically linear to narrow-elliptic, 5 to 15 mm long, with revolute margins and a densely white-tomentose undersurface, superficially resembling those of Pimelea, hence the epithet. The plant produces solitary or few-clustered terminal capitula 15 to 25 mm across with 6 to 15 white ray florets surrounding a yellow disc, flowering chiefly in spring. Achenes are flattened and bear a pappus of barbellate bristles. It occupies semi-arid mallee, shrublands and rocky calcareous soils across South Australia, western New South Wales, north-western Victoria and southern Western Australia.